International Association of Platinum Butlers Introduction

The International Association of Platinum Butlers was Established in 2009 .It comprises three brand operating agencies named Anglo-Netherland Institute of International Platinum Butlers, the International Association of Platinum Butlers and International Platinum Butlers Service Agency. When it insists its brand development principle about quality but not quantity, it becomes an affiliate organization with tremendous strength which has made good groundwork about brand and reputation in China high - end service industry.

Anglo-Netherland Institute of International Platinum Butlers is responsible for the international platinum butlers’ qualification training. The institute devotes itself to the well-trained Chinese butler talent with high-quality qualification training. At any time it insists its core annotation, delivering service with sincerity, which has made good groundwork for Chinese service industry image internationalization and trained a number of outstanding butlers for China high - end service industry.

The International Association of Platinum Butlers has become the primary service brand choice over serval years of development in China, relying on high quality certification training, International Platinum Butler magazine published in Bilingual, website, brand promotion, annual conference activities, the IAPB brand promotion ambassadors and WEICHAT media established, Platinum Butler exchange meeting held, service essences page publicizing and printing, VCR production, grant badge certified, and membership joining etc. The IAPB have established its great brand foundation within the luxury hotels, high-end real estate, Property Management and upscale clubhouse and so on.

In order to meet the needs of Chinese market on the butlers service, International Platinum Butler Service Agency takes platinum butlers expatriate service for Real Estate developer, opening ceremony service, admission ceremony service and personal butlers service as the core services, which reflects its unique butlers service charm.

Moreover, International Platinum Butlers holds a large annual meeting of the Chinese service industry every year with the theme of ‘China Excellent Service International Forum and International Platinum Butler Service - Butler Service Awards’. By the way of building a knowledge communication, learning and improvement platform, it greatly promoted the development of China service industry to high-end service brand.

The International Association of Platinum Butlers Service Concept and Business Model

International Platinum Butlers Specialized Service
Exclusive service to Upscale-star rating hotels, Service Apartment, Upscale real estate Real Estate, luxury clubs, apartments and residence, CBD center and Commercial concourse

International Platinum Butlers Service category

Rank division:

President Butler/ Head Butler/ Chief Butler/ Senior Butler/ Butler

Job distribution:

Concierge Butler/ Rooms Butler/ Lobby Butler/ Banquet Butler/ Conference Butler/ Apartment Butler/ Residence Butler/ Club Butler

International Platinum Butlers Service Core Annotation

From dawn to dark, welcoming and fare welling guests, being ladies and gentlemen; with high moral inside and perfect etiquette outside, delivering service with sincerity.

International Platinum Butlers Service Mission

British Butler Traits and Eastern Butler Care

International Platinum Butlers Service Mode

Set up the team of International Platinum Butler; communicate everything while everyone does their duty; being cooperative and ensuring luxury service flawlessly delivered.

British Butler Traits and Eastern Butler Care

International Platinum Butlers Operating Organizations

(Hospitalities Industry Alliance organization)

The International Association of Platinum Butlers

(Management of Butler’s talent Personnel Customization)

Anglo-Netherland Institute of International Platinum Butlers

(Management of Butler’s SOP setting, Butler’s assignment service)

International Platinum Butlers Service Agency

International Association of Platinum Butlers Assignments

[International Platinum Butlers] Membership, Certificate and Badge Award

[International Platinum Butlers] Forum and Annual Conference Organization

[International Platinum Butlers] Brand Promotion & Development

[International Platinum Butlers] Butler Excellent Service Award, Imperial Service Award

[International Platinum Butlers] CIS (VI) Design and Usage

Anglo-Netherland Institute of International Platinum Butlers

International Platinum Butlers Qualification Training

Compile International Platinum Butlers Training Manual

Compile International Platinum Butlers Standardized Operating Manual

Organize held Qualification Training and cooperatively of education

International Association of Platinum Butlers CIS (VI) Image

1.[International Platinum Butlers] CIS (VI)

2.[International Platinum Butlers] Badge

3.[International Platinum Butlers] Service brochures

4.[International Platinum Butlers] Flagship

5.[International Platinum Butlers] Costume, necktie, cufflink

6.I[International Platinum Butlers] Medal

7.[International Platinum Butlers] Publicize Background Board

International Platinum Butlers Chinese & English Magazine

1.International Platinum Butlers Magazine Publishing & Distributions

2.Franchise enterprises publicize branding

3.Partners publicize branding

4.Service concept, service mission, service cases share

International Platinum Butlers WEICHAT media and Website

International Platinum Butlers Magazine Published & Distributions

Ten principles about Qualification Training of International Platinum Butlers

1. [International Platinum Butler] is senior service brand of China's hospitality industry; it will improve the image of the Chinese luxury hospitality industry.

2. [International Platinum Butlers] certification training focuses on quality rather than quantity; focus on high-end field, rather than occupy of junior; Do high-quality goods rather than Numbers. True luxury hospitality industry, should avoid to brand, dilution "butler service" the hospitality industry the value of benchmarking. Each certification training time not less than three days and two nights, to ensure the quality of training and students understanding of the platinum butler service connotation, essence, grasp of the platinum butler service skill.

3.Related to enterprise for high star hotel, high-end real estate property, senior clubs and apartment, golf club, CBD and commercial plaza.

4.Brand VI：Training according to brand standard layout, and high quality. Student certificate is gold box and flannelette framed, and international platinum steward of the second generation badges and the second generation of IAPB membership, bilingual magazine about International Platinum Butlers, brand brochure, service manual, CD, IAPB flag and so on which are all manufactured at high standards keeping platinum quality.

5.Trainees for qualification audit to ensure trainees meet the requirements.

6.Only calculated into the public class qualification training, training not plan for each class number, avoid numbering field.

Designed for group companies, management companies, special international brand enterprise custom platinum butler training tutorial.

7. [ANGLO-NETHERLAND International Platinum Butlers’ Institute] colleges and universities cooperation, launched "professional" platinum butler, the skills and knowledge to make the students master the butler service, combine education and professional training, cultivate talents with special ability.

8. [The International Association of Platinum Butlers] service brand to gold leader in media, and the international platinum butler magazines, the international platinum butler network, Michael point network, the media organizations, such as the enterprise first platinum butler service concept spread:” From Dawn to Dusk, Welcoming and Fare welling Guests, Being Ladies and Gentlemen; With High Moral Inside and Perfect Etiquette Outside, Delivering Service with Sincerity.”

9.The International Platinum Butlers is supported by [ANGLO-NETHERLAND International Platinum Butlers’ Institute], [The International Association of Platinum Butlers]and “The international platinum butler service institutions", service the hospitality industry of China.

The International Association of Platinum Butlers The Role of Business
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The value and role of a Brand

It is inevitable to choose the butler service firstly for the luxury. The International Association of Platinum Butlers promised the essence of the gentility of British Butler and the meticulousness of Eastern Butler, it is the luxury service model that meets the needs of the modern.

Since the found of The International Association of Platinum Butlers, it has received the high praise and consistent approval, and being the high-end service industry of high-star hotel in China, high-end real estate, top-level club and the field of high-end Home Furnishing and so on，it is the first choice to build your own soft power.

The guiding role of the concept

The International Association of Platinum Butlers regards the former ambassador Mr. Hua Yong Hong who work in Shangri-la Hotel Hong Kong The Ambassador and Royal Butler as the prototype of the service philosophy which come out ‘dawn to dark, welcoming and farewell guests, being ladies and gentlemen; with high moral inside and perfect etiquette outside, delivering service with sincerity’. We have always been committed to provide luxury services to every distinguished guest, so that the guests we served feel the honorable courtesy. Meanwhile we adhere to this butler service philosophy to create a real "gentleman butler" and "Lady Stewardess". It is the key to enhance the soft power of a project that these butler teams with noble and professional sentiment and such a high-quality butler team can win the satisfaction and recognition of guests.

The service quality is often determined by the service provider and service quality and staff literacy is a decision by the concept of an enterprise, and the promotion of the service quality and staff literacy is the determined by an enterprise. The International Association of Platinum Butlers is committed to promoting the high-end service concept and build the first-class butler teams, reflecting the essence of philosophy service everything from the heart, to establish high-quality brand base for enterprises and cultivate more excellent butler talent for Chinese high-end service industry.